Visitors landing in your entry page are thought to bounce when they:
Close your window or an open tab
Types a new URL
Leave the site by clicking the BACK button
Click a link on the page that can them to some other site.
Or the Session timeouts (generally taken as 30 mins)
Why so many people are looking for ways to lower Bounce Rate?
The response is simple - The lower the bounce rate, higher the potential for visitor browsing your internet site pages and converting.
Google.com analytics specialist Avinash Kaushik has told you:
"It is actually hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."
Now, the bigger question is - How to control the Bounce Rate?
Content - The content available on the website is the most important factor for bounce rate. If the information is highly relevant to the visitors expectations the chances are that they will not bounce from your web site without visiting other chapters of website. For E.g. if your internet site is about IT Conferences and also on landing page you're talking about general stuff and not educating the visitors for the benefits of attending your conferences, then readers are more likely to leave your site due to insufficient desired information.
Website Load Time - Try to reduce the website load time - It's really nearly impossible to find patient visitors. Instead of using heavy animations for the complete page that can take lot of time to load, use animation only in the banner area and present text content in remaining section of the page. This will make user read this content and inside mean time your animation will also load.
Flow - Provide these potential customers with proper access points to find their way. Do proper linking to the internal pages that guide them to their aspects of interest. Most of the visitors bounce given that they were not able to navigate to relevant pages. Make your navigation flow simple to use by categorizing and sub-categorizing.
Above the fold - All your information and facts has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that part of the website which you see without having a scroll. Research states that 60% - 80% of visitors is not going to scroll your site 'down the fold', hence the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, specially when then appear being an unwanted guest. They are the biggest distraction, every time a visitor is seeking some information. Even the feedback popup, sometimes annoys the visitors and they also bounce.
The previously listed points really can help you reduce your site bounce rate
We at AfterTheNet - The Web Strategy Company follow the above mentioned keyword process to supplement our clients with the most basic to the most advanced processes for any goal they plan to reach making use of their website. Our step wise approach offers them the complete visibility of these website - that they can are lacking very often, in lack of a trustworthy resource.