Reaching more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for your brand and business.
There is much potentials around for businesses, especially for local businesses, because over time, people near me' searches have increased drastically (while using advent of smart mobile phones), creating more opportunities for local businesses.
With the assistance of a Digital Marketing Agency that is specialized in google ads or elsewhere, what can a local business do in order to tap into the vast opportunities available from Google Ads to make more leads, traffic, and conversions?
Here are some tips:
Ad extensions - Ad extensions are extra items of information which can be added for your advertisement giving more details about your company to users. Ad extensions can include such information as contact numbers, reviews, additional links to your website, etc. Your ad extensions should be selected as outlined by your specific goals for creating the ad, plus your partner Google Ads Agency can assist you with this. For example, in order to direct more and more people to your physical store, you can have location extensions, call-out extensions, etc.
Local service ads - This is a relatively new ad format on Google Ads, that is certainly specially designed for local firms that offer a specific service. These ads have excellent performance because they're very strongly related the search. An added benefit of local service ads is that they give the business more prominence on Google Maps and are displayed on 'near me' searches.
Google product listings - Let your customers and other shoppers know what products you might have in stock with Google product listings.
Customer reviews - Using your customer reviews on your own website is a superb way of increasing conversion rates, provided that they are placed well and they are positive reviews. How do you know which reviews could have a positive reaction for your customers? You can test which reviews draw in clicks by testing them as ad copy. The best-performing ones must be displayed on your own website.
Testing keywords - Run ads with various keywords to see which ones will convert well. The best-performing keywords will then be used on your SEO purposes.
Use local terms for keywords - Using local terms for keywords and also the copy can be very appealing to shoppers and make a sense of pride within your local community. In addition, using local landmarks and locations could be beneficial to you as well.
Google's My Business page - This feature is free for business users and allows you for people to locate information about your business. This normally include telephone numbers, addresses, product types, opening hours, etc, also as customer reviews.
Negative keywords - Negative keywords can drain your financial allowance, and not really ensure you get any leads. Having a listing of negative keywords is a good way of avoiding unwanted traffic that is certainly irrelevant in your business, and will not get you any sales.
Optimised landing pages - More often than not, a commercial will lead an individual to a business website's Home page and from there the user is predicted to navigate your website on their own and find the products these are interested in. Most users end up receiving fed up after a while and abandon their intent to get anything. The solution with this is to have dedicated landing pages on your ad campaigns so that an individual is directed to the products or information these are interested in.
Remarketing ads - Remarketing to people people who have already visited your website previously is a good way of increasing conversions because they are people that had or still need the interest to buy your products.